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WHAT IS CINEMA ADVERTISING

In India, Cinema plays a very important role in our daily life. We Indians are very much passionate about Bollywood & Hollywood movies and do love to watch movies in cinemas with our family and friends. More than 8000 cinema screens are operational in India and entertain us 365 days in a year without any fail. In small towns, cinema is the only medium for entertainment as well as social gathering for all ages i.e. younger to elder ones. 
This is the major reason that advertising in cinemas allow brands to break through the clutter in ways that no other media can. Currently all leading brands are active in cinema advertising across India.  If you are also planning to showcase your brand in cinema theatres in any town/state of India then this information can help you to move ahead. For your understanding we are giving herewith some important facts about cinema advertising:-

What are the benefits of cinema advertising!!
Cinema on-screen advertising gives you an unparalleled access to a large; highly captive audience which other advertising formats cannot begin to match. Cinema provides patrons with a full sight, sound and motion experience on 50 feet huge screens in high-definition with surround sound. That is why cinema advertisements score five to six times greater brands recalls than television or any other media.  Some other unique features are:-
  1. Approx 50ft screen.
  2. High frequency of message – 7 days a week and 3-5 shows per day.
  3. Passion for movies amongst Indians.
  4. New releases every week.
  5. No remote control facility to the audience sitting in the cinema auditorium.
  6. Best place for enjoyment for whole family.
What is the standard frequency of advertisement in cinemas!!
Generally, cinemas play 3 to 5 shows per day per screen depends on the length of the movie.
 
What is the average cost to advertise a Slide or Video Ads in cinemas!!
Average Rates to showcase a Slide or Video Ad on cinemas depends on various factors like location of cinema, popularity of cinema, seating capacity of cinema auditorium, class of cinemas, etc. For an idea, rate starts from 800/- per week per cinema screen for 10 sec creative (If you want to know more about the rates and other details, please feel free to call us on mobile number 74046 74046 or mail us at sales@sapnafilms.com) we would be glad to help you by all possible manner.

How can we plan an advertising campaign for a cinema/multiplex!!
There are so many options available for an advertiser to plan the advertising campaign in cinemas and multiplexes; An advertiser can select the cinemas by Location | Upcoming Movie Releases | basis on required Language like Hindi, English or regional language | class of cinema like A, B, etc.

When we can start a campaign in cinema/theatre!!
Advertising in Cinemas commence only on a Friday because in India movies are generally releases on Friday Thatswhy slides/video ads are also starts on Friday. Cinema needs the confirmation of campaign and content by Wednesday or hardly by Thursday morning to start the campaign from Friday on time.

Do the rates of On Screen Advertising vary as per the movies played in the theatres!!
Yes, blockbuster movies attract the premium to advertise a brand on cinemas because blockbuster movies are like a crowd puller; hence an advertising rates can go up to 2 to 3 times high from the regular rates. To avoid any such premium, you should go with longer campaign.

Required material to start campaign in cinemas or theatre!!
Cinema requires some specific format to play an ad film, that is called digital cinema package. J2K Format – this is the highest technology used by a leading cinema chains like PVR Inox, Cinepolis, Miraj Cinemas, NY Cinemas, etc. Mpeg2 & Mov Format – some cinema chains are still using this format.

*For video advertisement, censor certification is mandatory.


Size of Cinema Slide/Ad Films!!

Static Slide – 2048 x 854 pixel size (on 300 dpi resolution). For better result, you can add voice over with your slide. Video Commercial – 2048 x 854 pixel size or 1920 x 1080 pixel size